Q&A: Crowd Funding Cycling Brands Limited

Interview with cyclist and business owner Justin Belcher of Cycling Brands Limited (Prendas/Shutt Velo Rapide) about growing brands and fostering the community through Crowdfunding

Q&A: Crowd Funding Cycling Brands Limited

Q1: Why is an established company like Cycling Brands Limited turning to crowdfunding?
Justin: At Cycling Brands Limited, we thrive on innovation. Crowdfunding is our way of breathing new life into the Prendas Ciclismo proposition and pushing Shutt Velo Rapide into new realms. It’s about more than just the money – it’s about building a community of cycling advocates who share our vision. As business owners, we understand the impact of being brand ambassadors ourselves.

Q2: Your recent blog post highlights Shutt Custom as a key offering. How does it fit into the market, and what are your strategic plans?
Justin: Shutt Custom is one of our proudest achievements. At a time when many of our competitors have exited the custom market, Shutt Custom stands tall, offering premium European-made kit with low minimum orders, no design fees, and rapid turnaround times. Our commitment to value for money has resonated with discerning customers, and we’ve witnessed a surge in our customer base, with new clients often migrating from companies that could not match our level of service.

Q3: How do you envision revitalizing the Prendas Ciclismo brand through crowdfunding?
Justin: Prendas Ciclismo has a long history dating back to 1996, and it holds a special place in the hearts of UK cycling enthusiasts. We aim to restock the site to previous levels and boost marketing efforts, ensuring it’s recognized and embraced by the cycling community.

Q4: What’s in store with the new products for Shutt Velo Rapide, and how will they enhance the cycling experience?
Justin: Shutt Velo Rapide has been synonymous with quality and style since its establishment in 2009, and our commitment to excellence continues with the introduction of new products. These will encompass a range of cycling wear, accessories, and gear that not only elevate performance but also embody the distinctive Shutt Velo Rapide style. From advanced cycling wear designed for optimal comfort to cutting-edge accessories that enhance the overall cycling experience, our customers can look forward to a lineup that reflects our dedication to staying at the forefront of cycling innovation.

Q5: How does your customer community play a role in the success of this campaign?
Justin: Our customers are crucial to our crowdfunding success. Beyond financial support, they are partners, advocates, and influencers, amplifying our reach through social media and shared passion.

Q6: How have you been affected by the ‘oversupply’ issues in the industry?
Justin: Our challenge with Prendas is actually the opposite. We have a huge mailing list of eager customers but currently lack the diverse product selection to meet demand. The crowdfund will enable us to enhance our product range and grab some of the many bargains being offered by manufacturers and suppliers.

Q7: What unique rewards can backers expect for supporting Cycling Brands Limited’s crowdfunding campaign?
Justin: We understand that the support of our backers is invaluable, and we want to express our gratitude in meaningful ways. Investors receive exclusive perks, including a personal 20% discount, early access to new products, and even involvement in the design and testing process. It’s our way of thanking them for being integral to the future of our brands.

As Cycling Brands Limited launches this crowdfunding campaign, we invite cyclists and enthusiasts to join us in shaping the future of cycling excellence. Your support is a statement of shared passion, propelling Prendas Ciclismo and Shutt Velo Rapide into an innovative and inspiring future.

To watch the pitch video and invest in Cycling Brands via the Seedrs platform, follow the link below.
https://www.seedrs.com/cycling-brands