Organisers of the Tour of Britain since the start, Sweetspot have won the right to organise the event for another five years from 2014
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SweetSpot Group are delighted to announce that they have been chosen by British Cycling to continue to deliver The Tour of Britain from 2014 onwards.
Here is where it all started, 2004 in Manchester and the end of the first stage.
SweetSpot have been awarded the rights, following a rigorous and transparent tendering process overseen by The Sports Consultancy. The announcement ensures that SweetSpot will continue to organise and promote The Tour of Britain, as they have done since its revival in 2004.
SweetSpot Director of Cycling Mick Bennett said: “We are simply thrilled to be reappointed as British Cycling’s delivery partner for The Tour of Britain.
“The SweetSpot team are hugely proud of the work we have done over the last 10 years in making The Tour of Britain the event it is today and look forward to working closely with British Cycling to deliver an even brighter future for the race and the many millions of fans who support the race.â€
SweetSpot look forward to continue to work closely with current, and new, commercial partners and regional stakeholders around the country to continue to build upon the success of the first decade of The Tour of Britain.
British Cycling director of Cyclesport and Membership, Jonny Clay, said: “We’re delighted to announce SweetSpot will continue as British Cycling’s delivery partner for the Tour of Britain. Of the many responses we received, SweetSpot best demonstrated an understanding of our desire for integrated activity and the strong relationship we would like our national tour to have with our wider programmes and initiatives.â€
“The agreement sets out clear objectives for SweetSpot including the attainment of HC status for the race, a milestone that along with other improvements will help to encourage the participation of the very best teams and riders in the world.â€
The 2013 Tour of Britain begins on Sunday 15th September from Peebles in the Scottish Borders, finishing eight days later on Sunday 22nd September with an iconic finale at the heart of London.
The tenth anniversary edition of The Tour of Britain takes in the Lake District, Merseyside, Stoke-on-Trent, Wales, Devon and Surrey, including a 10-mile individual time trial around Knowsley on Stage Three and The Tour’s first ever summit finish, at Haytor on Dartmoor on Stage Six.
For more information on the 2013 race, please visit www.thetour.co.uk
Proof of how far Sweetspot have taken the Tour of Britain since 2004, the simply amazing crowds that came out to see Mark Cavendish win the final stage and Jon Locke the first overall British winner of the race for Endura Racing.
Jon Locke (centre) the first British winner of the Tour of Britain.Â
RELATED LINKS:
1. Route for the 2013 Edition of the Tour of Britain (inc. former winners)
2. Talking to Route Manager Andy Hawes about the 2013 Tour of Britain
3. Tour of Britain 2013 Launch in London
4. 2013 Tour of Britain and the very British ’10’ mile time trial at Knowsley
Other Results on VeloUK (including reports containing results)
- Features, Reports, Results
- TT Result: Kent CA 10m Time Trial
- TT Result: Southern Counties CU 25m TT
- HC Result: Elevate RT Hill Climb
- Result: Welsh Road Race Championships 2024
- Result: Will Houghton Circuit Race (Hillingdon)
- STARTLIST: National Youth (GHS) Championship Final
- TT Result: Barnesbury CC 25m TT
- TT Result: Rutland CC 10m Time Trial
- TT Result: VC Glasgow South 22m TT
- BMCR Result: E/F/G/H/W Stallard Finale (Darley Moor)
- Crit Result: Melton Olympic CC Summer Crit 4
- Youth Result: The ‘Back to School’ Youth Races
- HC Result: Dursley Road Club Hill Climb
- TT Report: VTTA 100 Mile Championship
- Tour of Britain: Provisional Startlist
- RR Result: Nick Clayton Memorial RR
- RR Result: Jef Schils Memorial Road Race (Nat B)
- TT Result: Northampton & District CA 10m TT
- Crit Result: YBC & No Nonsense Circuit races
- RTTC 10 Mile Time Trial Championship (Women)
- RTTC 10 mile Time Trial Championships (Youth/Junior)
- RTTC 10 Mile Time Trial Championship
- Sunday: Jef Schils Memorial (National B)
- REPORT: Victor Berlemont Trophy Race
- RR Result: Junior Tour of Wales
- BMCR RESULT: Dulwich Paragon Road Race
- BMCR Result: Dinosaurs at the Palace
- This Weekend: RTTC National 10 mile Championship
- Crit Result: Mountbatten Summer Circuit Series #10
- Crit Result: Full Gas Summer Circuit Series #25
- RR Result: Victor Berlemont Trophy Road Race
- Youth Results: RL360 Isle of Man Youth League 19
- Youth Result: 360 Cycling North West Youth Tour (Girls)
- Youth Result: 360 Cycling North West Youth Tour (Boys)
- Crit Result: 360 Cycling Open Circuit Race
- Q&A: Killian O’Brien – third in the Junior Tour of Wales
- TT Result: Sussex CA 25m TT
- TT Result: Coalville Wheelers 19.8m TT
- Crit Result: Cliff Pratt Deca Community Crits 9
- Youth Result: Scottish National Youth Circuit Series 4
Other News on VeloUK
- STARTLIST: National Youth (GHS) Championship Final
- Tour of Britain: Provisional Startlist
- Sunday: Jef Schils Memorial (National B)
- This Weekend: RTTC National 10 mile Championship
- Q&A: Killian O’Brien – third in the Junior Tour of Wales
- TOM PIDCOCK CONFIRMED FOR LLOYDS BANK TOUR OF BRITAIN MEN
- Startlist: 42nd Junior Tour of Wales
- Startlist: 360 North West Youth Tour
- Tour of Britain: Evenepoel/Alaphilippe To Race National Tour
- GB Juniors for Track Worlds in China
- THIS WEEKEND: CYCLOCROSS (Leicestershire)
- Startlist: Men’s National B (Worcestershire)
- Startlists: Fenwicks Tour of Mendip 2024
- Startlists: 19th Ryedale Grasscrete Grand Prix Road Races
- Men’s Tour of Britain News: Teams for 2024 Race
- Men’s Tour of Britain Route Revealed (Stages 5 & 6)
- NEWS: Women’s UCI Drops Team to Close
- Startlist: Youth and Junior Track Championships 2024
- Startlist: RTTC National 25 Mile Championship (Women/JuniorsYouth)
- Startlists: RTTC National 25 Mile Championship (Men)
- Hill Climb Championships: Change of Course
- TT Result: Ross-On-Wye & Dist CC 25m TT
- News: Men’s Tour of Britain Route (Stage 1 & 2)
- GB News: Paracycling Squad for Paris 2024
- Ribble Redefines Road with launch of Allroad
- BMCR: National Road Bike Time Trial Championship
- SUNDAY: Bath Road Club Junior National Series Road Race
- TLI CYCLING FEATURE: SUPER4SERIES
- NATIONAL CIRCUIT SERIES UPDATE 2024
- News: Josh Tarling Extends Contract at Ineos
- Tour of Britain for Men 2024
- News: Connor Swift Extends Contract with Ineos
- Updated GB Olympic Team News
- Sunday: 2024 Youth Circuit Race Championships (Cyclopark)
- ROBBED BY THE HIGHWAYS AGENCY – National Highways
- Startlist: BMCR National Road Championships E/F/G/H
- OLYMPIC NEWS – Team GB Announces First Riders for Olympics
- News: Alex Richardson Retires
- New Releases from Shutt Velo Rapide
- STARTLIST: Men’s British Road Race Championships